Competitor creative intelligence
Know what competitorskeep, scale & cut.
Follow launches, variants, duration and recorded endings—then brief the next creative with evidence instead of a crowded ad library.
- Launch detected
- New variant
- 14 days live
- Evidence complete
- Recorded ending
- Brief with proof
- advertisers watched
- 9
- ads on the record
- 339
- with a recorded ending
- 271
- nights observed
- 5
The product
A living record, not another ad library.
Meridic turns daily observations into a legible timeline: what launched, what endured, what multiplied and what disappeared.
How Meridic works
A conclusion has to earn its way onto the screen.
- 01
Observe
Read the same public ad activity every night.
- 02
Compare
Record launches, variants, duration and endings.
- 03
Infer
Unlock a signal only after 7 complete observations.
- 04
Decide
Turn evidence into the next creative brief, not a vanity chart.
What they are scaling
An angle with more variants this week than last.
Variant count and launch dates are facts the library states. What they mean only appears across nights: an angle that keeps spawning creatives is being pushed.
Likely scaling
What they cut
The angle they tested for nine days and dropped.
This is the half nobody else sells. A competitor stopping an angle is as useful as them scaling one — more, because it is the one that saves you the test.
No longer running
How we know
A verdict needs 7 complete nights.
Until the record is complete the product says so and shows the count, rather than dressing one night of data as a conclusion.
Evidence
One cell per night we looked. Filled cells are complete observations; a gap is a night that was missed, and it holds the verdict back instead of being averaged away.